Thursday, December 21, 2017

App Marketing Mistakes Can Cost You App Success Forever

Staining your business with the ill-marketing strategies is nothing, but a nightmare, and not a single business would prefer to live up to it. The ill or poor marketing strategies often give a rosy image at the initiation, but it always ends up in the despair and agony relenting from every wall of your business.

Have you ever seen any single business surviving with the most gruesome marketing strategies? I can bet you would never have, but as they say, we humans always look for the logic and reasoning before accepting anything, thus my writing comes into existence, wherein I am going to mention herewith that what all you must keep at the arm’s length.

Reading the real-time incidents and the marketing crashes which kill the app, tempted me to pen down today’s writing, which only relates to the fact that what all you need to avoid to have a successful app marketing strategies…

Although there are many factors, which have to be considered fully to make a healthy marketing bridge for your mobile app, but in this writing, I am going to be vocal about certain important segments which affect the marketing largely, so without wasting any further moment, let’s take a look…

Exaggerating The App’s Features

Your app’s features need to be discussed with the targeted users but in a controlled manner, not the manipulated one. You don’t need to give a shout to those features or functionalities, which are not even the part of your mobile app development services in the marketing game.

Your users are smart and have many options available to them, thus don’t give your users a reason to get aversion from the mobile app and choose something from what your competitors have to offer.
If your app, does not feature some functionality then don’t boast it off, just to grab the targeted audience's attention, because it might make your audience to download your app, but on no finding the features available in your app, they would not leave a moment behind to uninstall your app and would leave some of the most acerbic comments on your app, which would further vilify your brand image and users would never find you loyal.

I suggest picking only the available features and functionalities in the mobile app and promoting them in the marketing strategies, this can further be done by showing the relevant app video and teaser to the targeted audience to grab their attention.

Avoiding The App Reviews

You can never deny that we buy or pick something on getting a social proof for everything and when it comes to a mobile app, you cannot buy or download even the free app, after reading the reviews about it.

It is quite obvious and I think we all can relate to this situation, where the significance of positive reviews for the better and hassle-free marketing journey, can never be given a skip. Your existing users if find your app engaging and informative, they would always leave a positive review, but if they find any bug/crashes or any other disturbing element in the app, they would not just abandon the app, but would also leave a bad word about your app, seeing which your other potential app users may get affected.

Thus, it is very vital to keep a note on the reviews and make them healthy so they can allure the potential users.

Not Getting A Promotional Website

If you live with this misconception that solely your app can do wonders for you, then you need to be awake and need to understand that there is a term which is popularly known as pre-app launch marketing and giving a nudge to pre-app launch marketing strategies, make you lose a big time in the app market success.

The promotional website works best for this system, which works gives a smart sneak-peak to your users about your app, through the app video teasers and the screen-shots which would be reflected on the promotional website, and would give enough reasons to your targeted audience to fall in love with your app.

As discussed earlier, this indeed is not the exhaustive list of app marketing DO ’s, but are some of the most relevant ones, which you cannot afford to miss.

I personally suggest you to get indulged into healthy app marketing strategies for before and after the app launch and trust me this methodology really works in the favor of your mobile app to make it more successful.


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