Sunday, November 5, 2017

Why Your App Needs A Landing Page

My app concept is a masterpiece itself and the functionalities and the features are the picture perfect to attain the huge popularity and SORRY, but I don’t need any other marketing tactic to sell my mobile app…I think this is a very common communication which happens between an app developer and a client when app marketing strategies are explained to the app owners. No, I didn't mean to offend anyone out there, it is definitely and perfectly fine to think like that until the time you are not aware of the actual benefits marketing brings to your mobile app.

A marketing is a healing stage for any product, to overcome the cloud of confusion and fear and the stress of the respective market, which are associated with the launch of a new product, worth to mention a mobile app is also not an exception, and it has an equal right to marketing and promotion to reach the targeted audience, despite having an impeccable set of functionalities to compliment it with.

The saddest fact of the SANS marketing strategy is that a mobile app has to go through a torturous process of survival in the market, amongst the ocean of mobile apps, and finally bid goodbye to the app world, without making enough and deserving recognition under its belt. Without a marketing plan, a most systematic app also gets tangled in between the mess of competition and dies a premature death. Thus, avoiding the marketing is nothing less than a SIN for your mobile app.
Marketing is a vast subject and has lot more to do, then meet the eyes. Every business and every industry has its own demand and its own marketing plans. For a mobile app indeed the ingredients get differ according to the app demand, but the recipe remains same, with one main and magical ingredient- A landing page or a Promotional Website for your app. With this blog I am going to discuss the magical effects of a landing page on your mobile app, so without wasting any moment just read ahead and experience the difference.

Give A Meaning To Your App Concept

The moment you initiate the mobile app, it has lot more to do with it. The first page of your landing page needs to speak the maximum of your app’s functionalities and must compliment the real concept. This page has to be designed with a strategy to promote the app and its features in a unique and engaging way to the users.

By doing this you would make your app a most preferred WISH-LIST item for your users and have an evening outlook look, you let your users discover the app. Thus you need to pay attention to app’s typography, color palettes, iconography, and logo, and o make it more engaging you should include introductory teaser items and an email sign-up form. Also, something which really influences your potential users is the crispy slogans, which are reflected on your promotional website or landing page’s splash pertaining to the app genre.

Garner Feedback from Beta Testers

Once you are done with the requisites to make your app landing or website an irresistible enough, the very next thing you need to get it indulged into is getting the significant feedback for your app. You must initiate with the video teasers to give more details about your app's features, a few screenshots, and additional materials. Also, the promotional content of your app must integrate with interactive graphics or short video promos.  Also, you must build the social media channels and include every social media link to make an efficient presence on the web. You need to have a seamless outreach to social media channels, so the potential people should be reached to get new perspectives to know what works and does not work for your app.

This task is easy to be achieved with the social media buttons integrated onto your landing page or website for your mobile app, through which the users can interact with you effortlessly.  Also, th other set of feedback can be gained from analyzing the visitor’s traffic on your landing page or website, by indulging into different marketing strategies. This would help you analyze that what your users are enjoying and what are they skipping on, regular basis. There are various tools to analyze these analytics through Google Analytics, SumoMe, SemRush and many others to analyze how people are using the site.

A Robust Plan For Your App Launch

A mobile app is launched with different aspects, such as details about your app, including support and documentation, pricing plans, a press kit, and a link to download your app in the app stores, but in order to gain further attention, you need to include the relevant reviews, client’s testimonies and the shot of content marketing in the form of Blog, Articles and any other relevant content form.
A landing page brings you loads of advantage for this set of information to be put systematically on the landing page.

These are some of the benefits you would receive from a landing page, which make the landing page or a website a must for your mobile app, so I would suggest you get in touch with a top mobile app developer like Techugo if you are looking for a mobile app for your business requirements.
At Techugo, we fall in regular practice to create a landing page or a website, for each of our app project, which help the mobile app to get considerable amount of app download just after the launch of mobile app, by creating a stir in the market amongst the targeted users through the effective integration of landing page as a robust marketing plan for your mobile app.


Thus, if you are willing to get your app developed by the hands of Techugo, then you should get in touch with the Techugo team. But beforehand you must get to know more about Techugo and you can visit https://www.techugo.com/ and get in touch with the Techugo team at :

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

No comments:

Post a Comment

The Evolution of Mobile App Development: How IoT is being Impactful

You can imagine how many devices you have connected through a single app, like TV sets, WiFi, AC, baby monitors, and many others, which can&...