Wednesday, October 4, 2017

Why Does Your App Need An Effective App Marketing Strategy


The sighting of Smartphone, iPad, Tablets and any other advanced technical devices, is quite pervasive nowadays being compared to the last decade. The usage of these smart gadgets is ever increasing and this demand has led to a massive number of mobile apps developed and published daily. Every commoner does spend a quality time on mobile apps, to perform a big belt of their daily tasks, and are tech-hungry for more number of mobile apps to come on their Smartphone.

The quest for looking for a number of mobile apps has increased the competition in the app development field, and every business and industry have embraced the app technology beautifully into their business mechanism to boost their business revenue. But the explosive number of mobile apps has led to another drastic consequence, letting the users choose from any mobile app from the bigger well of mobile apps.

To sustain this competition with the flying colors, a mobile app needs to be good enough to garner the attention from the users and it must convey a real-time solution to all the users, apart from the app concept and app design, another factor which is highly significant, that is the marketing for your mobile app.

90% of time on mobile is spent only on Mobile apps

Many app developers live in a delusionary space, considering the mobile app a sufficient medium to market itself and any other marketing gimmick, as per them only destroys the marketing essence thoroughly. Unfortunately, this thought indeed is a futile version, since, without the full-proof marketing behind the mobile app, it is next to impossible to attain the umpteen success for your mobile app.

If you follow a stringent policy for the app marketing, it gives you many advantages, and some of the most significant ones, I am going to mention in the below writing, let’s read ahead…

Beat The Competition

Competition exists in every field, and living in denial is not a good strategy, rather picking the right tools to beat the competition, makes your business to get an edge over your competitors. This can easily be attained through an effective app marketing strategy, wherein you can let your targeted users realize, that how you are different from your rivals and why users must pick your services.

Social Media Usage Is Prevalent

The app marketing does not suffice to one marketing channel only and the social media marketing is the best and the easiest way to shout aloud about your mobile app. When you market your mobile app on various social media channels, then your targeted brood of users would get to know about your mobile app and it will help your mobile app to get word-of-mouth publicity hassle-free.

People Love To Shop Online

A mobile app offers the convenience of accessing the services through online, since they don’t have enough time to access the offline or brick and mortar shopping more frequently, in this scenario a mobile app comes as a blessing, and combining it with the accurate marketing strategy would help the app to gain its deserving recognition in no time.

Lets You Bond With Your Customers

Mobile apps speak and represent your business and henceforth it is expected from the mobile apps to deliver exactly what the users are looking for. At the same time the bonding between the customers and the businesses. The app marketing lets you interact with your customers, and listen to their problems, and if you follow the right marketing strategy it will manage to bridge the gap between users and business owners, so users can be served in the best possible way.

Marketing is a much-needed aspect of every product or services, and thinking merely the quality of the product can sell the mobile app, is a wrong approach. Even if your app concept and the design is a complete WOW factor, yet you need marketing strategies to promote the mobile app and get noticed by its potential user base.

On the other hand, the constant evolution of app stores and the remarkable increase in the users’ expectations, it is very much needed that you get a mobile app developed from the skilled and experts’ hands, with the required exposure and the expertise in the app development. It is not an easy task to get the best out of the existing HUGE number of mobile app development companies, so we have brought a solution for you, with a tried and tested approach, and the name is Techugo- a top app development company, which has a team of experts to handle your app requirement and has delivered some of the top ranking mobile apps across the globe.


You can get in touch with the Techugo team to discuss further your business requirement and get a better insight of your app requirement.

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