Fallacies To Be Avoided In Mobile App Marketing

I am extremely happy to admit that every micro-moments happening within and around our lives are highly affected by the applications today. 

I don’t think if I have said something unusual which can cause any sort of controversy, rather I believe I have spoken the fact, which is only telling the current situation, which is laden with technology. 

However, looking at this condition, a presumption takes place that mobile apps can grow successfully in no time and there is nothing to stop them since they get officially launched in the market.

But do you know, this is a misconception in itself, and you need to comprehend that every mobile app requires the strong marketing plan, otherwise no charm in the app can bring the users’ attention to its platform.

To some out there this fact might sound little rude and would create a moot point stating app can attract an audience with its features and functionalities; yes you are right, but do you really think that it is easier for the app to mark its presence in the market, amidst the chaotic flood of existing apps.

Of course, it is not easier, and this demand is addressed by Mobile App Marketing. 

App Marketing is eventually a topic, which can never be sufficed to one or two steps, rather there is a myriad of different strategies to be followed and that can be turned into an ala carte option as well, means you can pick what suits your app, and chuck away what doesn’t. 

Till here the story sounds interesting and engaging, but there is a flip side of this saga as well, where you get to know that there is an equal number of misconceptions as well related to the app marketing.

Sounds fussy and more complex, but you don’t need to go panic, as there are ways which can help you survive the odds of misconceptions with the measures mentioned in this post.

So let’s not waste any moment further and grab every bit of information to win the battle of myths shared by the app marketing industry.

Speaking Technical Language Only

A mobile app can never be explained without being technical!

Common is what you think? Then you need to change your thought process because a mobile app can be described in the plain and the simple language as well. 

The technical language might sound easier to you but may not serve the purpose of users’ comprehension level. You don’t need to infuse the heavy and technical words in the app marketing content, rather keep it as light and simple possible to help the users to understand and relate to the app services. Thus mention every bit of app features in a way so that user would know that how this app can benefit them.

Giving Excessive Information Helps

I agree app marketing has various funnels, through which you can score your card of app’s success, but that doesn’t mean that you need to speak everything in one go.

Couldn’t grab what I just mentioned?

Ok, lemme explain more clearly, users come from different backgrounds, and they look for convenience through your app, but if your app keeps barging their personal space through excessive marketing pop-ups, then it only let your users feel discouraged to use your app.

If you would check from the users’ perspective, even you would have opted for the DND services, on various occasions to shoo away those troubling marketing notifications, then how can you expect your users to survive that phase?

Ensure that your users are getting only the REQUIRED amount of marketing notifications, and it is respecting the users’ preference and is not invading their privacy through any means.

Post the users with the required information and do it in accordance with analyzing the users’ behavior.

Trusting Gut Feeling More Than Research

You are, not the fortune teller, and when it comes to dealing with the nerves of technology, then you need to understand that technology can only be imbibed within the app interface through the study of research and analysis of users’ behavior and demand.

You can't go ahead with your gut feelings, however, I agree that you make an emotional bond with your app and eat, drink and even sleep the mobile app to make it work efficiently. 

But in this run, sometimes the app marketing strategies are being decided on the basis of the gut feeling and also on the basis of the past experiences, but here is hat everything crumbles the tower of success.

Do you know why?

The reason is simple, every app is unique and thus its marketing approach also needs to be different. Maybe something worked for your previous app, but there is a guarantee that the same strategy would work for the current app as well.

Thus take the reviews and the opinions of the marketing experts from your tea, and let them do their magic on the app; you can be influenced by the past experience, but don’t let it dictate the complete regime of the marketing.

Testing Is Not Necessary For Marketing

Marketing works on your users’ psychology and encourages them to buy the product or use the app further, but if after downloading your app crashes or gives bug-filled experience, then every single step of marketing invested in the app, goes wasted.

Testing of a mobile app makes the app experience sans error and make it an efficient piece and needless to say the bug-free app, only adds the cherry on the cake of marketing, making it more charming and alluring.

Henceforth, you must not avoid the testing as it only helps your app marketing to be proven accurate.

On the other hand, on hearing the term, app marketing, the jingles started to ringing in our ears, expecting it to be something unique and exclusive for a specific app, which creates an unknown pressure on the app, to fit the requirements of the users through every inch. 

This can only be achieved when you decide to proceed further with a leading top mobile application development company , to help your mobile app concept get developed, designed and marketed well, so a maximum number of users would install and enjoy your app product, and consequently help it to gain the further achievement.

Essentials For Successful Content Marketing

It is no more a secret that to enhance your business ranking the role of content marketing, which is an integral part of the SEO, cannot be avoided. Content marketing helps in various ways, whether it is making your business outreach to a larger audience or ranking your business on Google's first page, content marketing helps in every aspect.

The best part about content marketing is that it works on every business, regardless of genre and size of your business, either you are an enterprise or offering the mobile app development services, content marketing fits the bill for all business types.

Readers all across the globe love to read more about your business and its offerings and get a source to explore more about your services, yet it is noticed widely that many businesses have ample number of blogs, articles, small posts and every other content on the internet, but yet there are almost non-existent crowd and readers and it turns out to be a concern.

Then there must be a series of measures, which must be taken in order to make the content marketing works exactly as per the expectations of the marketers…to combat this issue and give a fool-proof solution this issue, here we have brought this post to help you find the essentials for a successful content marketing.

Essential #1

Make It Entertaining

Yes, this is the very essential, which you need to keep in mind, and must not forget…which says keep your posts entertaining. Well on reading this, many marketers raise eyebrows, since there are certain topics and the business expertise, which need some serious attention and there cannot be an entertainment dose given to it…right? No absolutely wrong….

The very first misconception you need to get rid of your mind is, that attention has to be drawn towards your content, and it can happen out of the fluke…

Even if your business is most interesting and is offering the best of the world services to the users, yet you need to create the writings which do complete justice to your business concept while providing the content to the users in a different way, it should not be boring and lengthy.

To make this strategy work, first, understand your users’ type and write the content into smaller paragraphs, which are easy to understand.

Use the real-time examples, to help the users to relate to your content, use easy language, and if using any tough word, then explain, so your users don’t require to take the help of tutorial to understand your content.

Essential #2

Clear the purpose of writing

You are writing with a sole aim to boost your business's online visibility...then hang on…because your writings must dictate not just your business offerings, but how these offerings can help in improving the issues faced by the users.

The purpose of your writing must revolve around solving the users’ issues through the services provide…as a basic idea, your writing must not dictate as a piece of advertisement for your users, but it should be a window, through which your users can peek in to find out the available solutions to address their issues.

Essential #3

Keep Evolving

Content marketing might sound very easy to some of you considering the platform behind it, but unlike it sounds, its a very much deep-linked strategy, which has the power to bring or shoo away the users.

Thus it is highly recommended that you keep evolving with your content marketing plan and keep giving your users sufficient reasons to stay hooked on your services.

I personally follow series of measures to address this issue, sometimes I change the font, the headings and sometimes the complete writing style, to bring uniqueness into my writings.

You need to bring the innovation and to make it happen, make sure to study your user type and their requirements closely.

Following these tactics, your content marketing not just become hit, but receive a huge round of applause and appreciation form the readers…so what are you waiting for get your content marketing strategies re-worked upon to attain a favorable and most cherished result.

HOW MOBILE ANALYTICS LEADS TO MOBILE APP SUCCESS

Building a mobile analytics strategy, decides app development strategy and brand recognition plan for you. To know further about it, read this blog with Techugo- a top mobile app development company India

WHY MARKETING IS NOT AN UNNECESSARY EXPENSE

It was a mere resume, which I casually looked at while discussing the new openings in my company, Techugo- a top mobile app development company. It was just another day, when a sudden chit-chat with our HR turned into the most serious issue of how people make their resumes these days, although it was not something for me to care about, but I was forced to think that why a resume is supposed to be all filled with the needed ingredients to sell yourself, then I realized, my question held the answer, SELL, yes the way we promote movies through conferences, press-release, media and the way a company advertise its product through advertisements, all have a common motive behind, which is to SELL their product, services or skills. It is harsh and bitter but without a proper channel of marketing, you can’t success and can’t reach to your users.

Although, the word marketing, seems very small with one word letter, but actually it can take hours to days to understand it deeply, since it is a very broad topic with the most vital aspects integrated within to make a business happen successfully. Let’s explore the factors which make marketing a much needed aspect of your business, although there are quite many factors which lead to the increase the sales for your business, but since I am associated with a top mobile app development company-Techugo, and my job role is of BDM, so am finding it more convenient to discuss the need of marketing to increase the sales growth in the mobile app development industry, so let’s begin the interesting voyage of marketing essentials:

Research Your Market

As the adage suggests, practice makes a man perfect, in the same way a properly channelized research can make you excel and hit the right button of marketing. Research is the key aspect of marketing strategy and can’t be left out from any angle. Many a times we get to see unwanted calls coming our way from the inbound marketing team, the basic marketing concept these inbound calling agencies forget to implement is to do a thorough research of their targeted customers, failing to which leads to chase the wrong set of users and wasting time and energy. You need to enhance a very robust market research strategy to save yourself from the future grief. As an app development company you also need to do proper research on what is required and at where, which would help you save from the horror of ‘Selling ice to the Eskimos’.

Speak About Benefits

The first time when you see an advertisement on TV, for hair care, what you most look out for is that how that product would benefit you, rather than what it offers. If people can’t relate to your product in any ways they will never use it, no matter how many good features it consists of. The same rule applies to mobile app development process as well, instead of focusing more on what features your mobile app offers, and you need to show your users that in which ways your mobile app would benefit them. The way your users feel connected to your mobile app speaks a lot for itself and helps you win the major battle of marketing with this step only.

Talk Real

Just by simply saying that your app development company is best in the world, does not make your app development company at top charts. Your work speaks for itself, you have to inform your users through the app case-studies, you have developed in the past and how it benefitted your client’s end users. Offer a factual, not the fictional information to your users, because users have become very smart today and can judge what is wrong and what is right for them, so play a role of a smart and intelligent marketer and showcase your work to your users in the best possible manner to accentuate your work strategy and the app development process you follow.

Build a Relationship

For most of the users, using the word ‘to build relationship’ is just a marketing gimmick, and they always have a pre-conceived notion that the term relationship is just temporary, and would evaporate once the mobile app would go live. As a mobile app Development Company you have to ensure that every promise made should be an eternal commitment and you will stand along with your client in every need of your client related to mobile app throughout or even after the development of their mobile apps. You have to play proactive to listen to their concerns, problems and must pay a heed to their requirements. In doing so, you don’t just make one client happy, but also open the door for the million others potential clients, who would like to utilize your app development services, based on the other client’s genuine feedback.

Your Body language Speaks For You

There are quite many people existing in the world, holding the delusional thought that no matter what is your tone or the body language, but if your work is good, people will hire your services….wake up day dreamers, such thought is a period. If you don’t have positive body language and confident tone, then even though you are too good at your work, but your services will never be hired due to your attitude towards your client. You have to work on your tone and body language, and making them more confident, since if you sound diffident, which means you are unsure of your services, so how can you expect a client to trust your words and offered services.

If your marketing strategies are efficient then your sales chart would grow exponentially, don’t think that marketing is a superfluous segment to promote your business, rather it is a very strong channel helps you getting brand recognition. As an app development company you must hear the problems by your client’s end user and give them an absolute solution and give more focus to your marketing planning to grow your business further and will offer a perfect mix of opportunities to you to meet your business goals and create a path for your further success.

At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo 

Source: http://www.techugo.com/blog/marketing-not-unnecessary-expense/

WHAT TO AVOID IN MOBILE APP MARKETING

Having said that the micro-moments of our daily lives are highly affected by the mobile apps today would not be wrong, since technology is the most trending feature and has given birth to the most beautiful aspect in the form of mobile apps. Mobile apps are not minutely handled by the development only, but the actual story starts when you start to market your mobile app and you find something is wrong. Well, it’s not always the scenario that whatever you cook would always be relished by your users, unless it is in their interests and off course served on their favorite plate.

I might have confused you further, by offering a soup of mix and unknown ingredients, just to expand it further, your mobile app needs marketing after the launch and you can’t expect your guardian angel to save you every time, but would expect you to utilize your brains and implement what works best for your mobile app. We all love creativity and trying it in different ways to fit our needs is actually a need of today’s time, you create the best mobile app with in-demand concept, but when it came to inform users, you missed it and let the luck favor the best. You need to comprehend and accept this fact very wisely that even if your mobile app is the most happening mobile app, but if it is not marketed well, and then it can never create a stir in the market. There are certain Don’ts to be followed religiously while opting for a healthy app marketing strategy. Let’s explore further…

Don’t Speak Too Technical

You are an impeccable technical guy, your technical expertise cannot even be challenged, but what you forget here, that your users are not as technical as you are, so speak in a language which they can relate to. The content integrated in your app marketing should be user friendly and must not focus only on what the features your mobile app offers, rather it should also focus on that how users can benefit from it, for instance, if you have restaurant mobile app, then it should not speak what are the features offered by your mobile app, but also that how a user can benefit from those features.

Don’t Bug Your Users

We understand that app marketing, is a vast field and yet to be explored further by most of us and it has created some of the best possible solutions for your business, but what is the most painful aspect of any app marketing is, when you get a feedback stating that this app sends unnecessary messages, oops, something was broken within, but is a harsh fact, so accept it. Just brush your memory and re-think, why do you choose for DND service from your mobile operators, reason is simple you get bugged, although some other people around the world must be opting for the offered services also, but those who don’t want they opt for DND. Unfortunately, your mobile app does not support DND service, but uninstall or notification off for pop-up messages only, although sending messages is a part of your marketing strategy, but if you fail to identify the targeted user base, then your app will never gain the positive image.

Don’t Let Your Heart Rule

A very famous perception amongst the app developers is, that they trust their gut feelings more than the reports and research. Every app developer creates an emotional bond with their mobile app, during the process of app development, and most of them treat their mobile apps as their babies, where they eat, drink and even sleep the mobile app and make the final excellent output, but at times they make the app marketing decisions on the basis of their gut feeling or past experience, but not on the basis of the research result, which most of the time gets clashed with their beliefs. So just take a deep breath, it is 100% true that you can never think wrong for your mobile app, but you need to trust on the opinions and views shared by your marketing team, since they combine their marketing tactics with the demand of your mobile app, to give a final app marketing strategy.

Don’t Avoid Testing 

I downloaded an app few months ago and found it full of bugs and I ended up uninstalling it, later I was told by my colleague that it was in testing mode not the final and now the final version is available, I was appalled to know that why the developer let the unfinished mobile app to get uploaded on the app store. Remember your mobile app if not finished, then is not required to be published on the app store, it will only create further ruckus for your mobile app health, since due to bugs, users will only leave the negative comments, to destroy the future of your mobile app before even it may start.

App marketing might sound an interesting term, but is very sensitive as well, if not handled with care it can damage or create your mobile app image in a jiffy. You need to pick the app marketing strategies, very carefully, don’t simply think that what worked for your last mobile app would work in your recent mobile app also, it is not always possible, due to the individual demand of every mobile app and its users. At Techugo, we take pride in developing the mobile apps for the  leading brands to startups and our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement. “

You can reach us at:

sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://www.techugo.com/blog/avoid-mobile-app-marketing/

WHAT TO AVOID IN MOBILE APP MARKETING

When you are developing mobile apps you have a dream to make it big, your app marketing crash down your dreams. App marketing if not taken seriously can cause sales slump and would affect your expected overall return on your investment. This infographic would help you to entail the expected result from your mobile app, just follow them carefully.

Techugo team is full of top mobile app designers to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.

“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.”

You can reach us at:
sales@techugo.com
Skype: aks141
Skype: ankit.techugo

MOBILE APP DEVELOPMENT STRATEGY

To say, “world belongs to technology” is not wrong, because technology has revolutionized the way we talk with others, the way we live and the way we manage our work. Mobile apps are one of the most innovative and pleasing inventions of technology, which have not just made our life convenient enough, but also have brought a relief to the financial aspect of any organization, through attracting the massive number of potential consumers from all across the globe. When you pick the mobile app development for your product or services, the very next thing as a question, you pop-out to your mobile app development company, that what is your mobile app development strategy. It is not the easiest question to answer, because every mobile app has its own set of requirements based on its targeted users and domain, so the mobile app strategy involves a process which needs the complete information, that what is your mobile app requirement and why you need a mobile app.

You need to ensure, to pick a best mobile app development agency to cater your mobile app requirements, failing to which the mobile app marketing strategy would not be constructive enough to get you the desired results.  At Techugo, we take pride in developing the mobile apps for the leading brands to startups through the practice of our best mobile app development strategy specifically designed for your mobile app to help you with generating the pleasing business revenue. Our mobile app development team  has the expertise to create a unique  variety of mobile app solution for your business needs, which would help you to showcase your idea, goal and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Source: http://www.techugo.com/blog/mobile-app-development-strategy/

How To Promote Your App Through Social Media

Mobile App Marketing Strategy

Social Media, the word somehow depicts the lack of privacy within and denser pressure of maintaining your identity, but the irony is, that it is used by every single individual either with genuine identity or fake, but all use it except a very few who still have not taken a dive into the pool of social troubles of social media. Just to curb my thought process to escape myself from turning this blog into a satire, I would like to share the most significant role of social media play in the app marketing today.

Why Do You Need Social Media For App Marketing

Mobile apps are an unavoidable part of our daily life schedule; we need them to keep a tab on our needs & requirement at every single second. The process of the mobile app is exciting and fast if picked a right mobile app development company for the mobile app solution developed for your product or services. Unless there is a correct marketing adoption for your mobile app, no matter how wonderful your mobile app is, but if it does not reach to your targeted audience through the medium they prefer to communicate, then it is a complete waste. You need to market your app through every possible resource available for marketing. Social Media is one of the most cost-effective sources of marketing available today and the best part about this method is that it is highly accessible across the planet Earth.

How Social Media Benefits Mobile App Marketing

• Your Customers get a personalized touch
• Global publicity
• Increase brand awareness
• More inbound traffic
• Improve search engine rankings
• Higher conversion rates
• 24/7 Availability
• Brand loyalty
• Cost-effective

App Marketing Through Social Media

Some people have a doubt that Social media is restricted to Facebook only, but what they fail to comprehend that there is a broad horizon of the Social Media platform’s possibilities to market your mobile apps and get them acknowledge by the potential users across the globe. You can’t deny Social Media marketing is the blessing for the developers who are on a tighter budget and have not many other ways to get the mobile app promoted. As per the research conducted, Social Media marketing helps your mobile app reach a much wider, sharply targeted audience, who are keen to take what you offer through your mobile app. As every coin has its pros and cons then Social Media marketing can also go wrong if you miss to follow certain Do’s and Don’ts, let me take you on a voyage to explore it further.

Remain Active on Facebook

We all love Facebook, for various reasons, like to chat with our distant cousin/friend, to post daily pictures, to post quotes, to share our thought process, etc. etc. etc. the list is huge. Facebook is indeed an impeccable platform to market your mobile app, the only thing you need to understand is that your presence on the Facebook should be strong enough and you are highly active on it, once you start promoting your app on FB, you would get a heap of comments, chats, and queries. You must reply the chat or queries coming through FB instantly or within the hours of the gap. It should not be days long distance to check and reply the chats.

Videos Increase The Views

The charm a video creates, it can never be picked by another medium. It creates a much alive connection between you and your audience and makes them aware of your activities. You should focus on creating interesting videos of your mobile app; introduce the functionalities of your mobile app, its UI, and how it will benefit them. Do not simply upload the video, but provide the detailed but interesting content for your app in the detail section and ask your users to give comments and feedback. This strategy will work on your user’s psychology that you are willing to improve your app as per the views shared.

Hello Tweets

Every single hour you get news that some celeb twitted this or that, which became instant media hype. Apart from FB, Twitter is another social media channel, which grabs the attention of users across the world. For your app marketing, you can utilize the Twitter platform to share what’s new at your end related to app, celebrations and feedback, all related to your mobile app or company. Through this you will create a loyalty factor between you and your app users and they would feel connected with you. Don’t make a standard message to reply every query, rather reply everyone personally, because anything said on Twitter can build or destroy your customer base.

Content Should Be Engaging

I agree, your mobile app is like your baby and you can do anything to chart up on the scale, but it does not mean that you would speak unnecessarily about anything, if users don’t find your content on Social Media, interesting and crisp enough, then sorry, but no one is ready to read your autobiography there. Put efforts to make the content interesting, informative and a little funky, so all age groups can relate to your mobile app. Bring some innovation within your content and don’t use Grandma’s dictionary in the search of the heavy words, rather use the language your users can relate to.

No Negativity To Cross Your App Way

Social Media is a hub of free speech, where users troll down the celebrity for uttering a wrong spelling, so don’t expect you would be saved. No, am not scaring you, but making you aware of how to handle the rejection more carefully. It’s a human nature we all take negative comments somewhere deeper in our hearts than the positive comments. You would also find yourself in a situation, where people would post negative comments, sometimes due to a reason, sometimes just to flaunt their unnecessary knowledge of the domain. You don’t need to lose heart, set a strategy for yourself, whether there is a genuine negative feedback or unwanted, you have to make sure that you reply to both, do not delete them, the genuine negative feedback adds a touch of reality to your user base, you should inform the dissatisfied users, when the issue is resolved.

On the other hand, the malarkey of unwanted users should not be taken as an ego hassle, just reply them once in a diplomatic way and thanks them for their review, don’t exaggerate the chat into a discussion, else other users would get diverted to the superfluous chat.

Smartphones and mobile apps are going to stay here forever, yes you heard me right, mobile apps and Smartphone technology would evolve with the time and users would have mind-boggling exposure to the options of mobile apps, so you have to pull your socks up to market your mobile app maximum, so they would not be isolated in the crowd of mobile apps.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com

Skype: aks141

Skype: ankit.techugo

Source: http://www.techugo.com/blog/promote-app-through-social-media/

HOW TO DO CONTENT MARKETING FOR YOUR APP

Mobile apps are getting wildly popular, so the competition is rising at a heating speed. To make a mobile app sustain in the app stores, you need to opt for a more robust app marketing strategy. App marketing does not limit to a particular segment, but is a vast method and content marketing, is the most significant part of app marketing, it can surface out to description content, image content, video content, user review content…and more and more. Content marketing can be proven quite effective, if planned and initiated much before the launch of the mobile app.

Why Content Marketing

Content marketing is a proven technique. It includes app-related blogs, news, video content, infographics, podcasts, guides, slides, ebooks and white papers and any other type of content. With the right pieces of content ready at the right time to fit your content marketing strategy, you can make people aware of your upcoming app product and will get it noticed by the targeted customers and it will make you appear to be an expert in your field and you would have the appropriate users available to download and engage with your app beforehand. SEO and content marketing complement each other so well and the content can be shared via social media and encourage your targeted audience to share your content with others. As an app marketer, you always look for new users for your app, to make it functional you need to plan your content in a way to make it an exceptional piece so it can leave a positive print on your reader’s mind and they would rely more on your services.

Content marketing is a proven technique. It includes app-related blogs, news, video content, infographics, podcasts, guides, slides, ebooks and white papers and any other type of content. With the right pieces of content ready at the right time to fit your content marketing strategy, you can make people aware of your upcoming app product and will get it noticed by the targeted customers and it will make you appear to be an expert in your field and you would have the appropriate users available to download and engage with your app beforehand. SEO and content marketing complement each other so well and the content can be shared via social media and encourage your targeted audience to share your content with others. As an app marketer, you always look for new users for your app, to make it functional you need to plan your content in a way to make it an exceptional piece so it can leave a positive print on your readers mind and they would rely more on your services.

How To Do It

App marketing can be performed through various ways and many benefits can be availed from content marketing. It aides to app downloads, with the app store link or app landing page link in the content, it will encourage the users to download the app. You can be more creative with content and come up with something that will attract the audience. To know the content marketing strategies, you can select your distribution channels carefully and your target audience for each of the following content marketing options:

Social Media Channels

Social media channels are the top-selling marketing plan to distribute your content and build a good level of social media engagement. While distributing your content via social media, write interesting and short posts to encourage your users to share the content with others.

Email Marketing Content

Email marketing is a content strategy to be followed, which has various interesting features, you can share oodles of content with your users, like videos, screenshots, blog articles, user reviews, etc. Make it a mobile-friendly template for the ease of the users and make sure that the content would deliver the value.

Guest Blogging

Guest blogging is an interesting initiative to call for external bloggers to post their blog content. Guest blogging is free but is posted once found original and useful, you can hire an expert content writer as well, and who can write app related blogs to get your app higher exposure.

AdWords Content

With AdWords, you need to play safe about the content of your display ads and the content of your landing pages. The landing pages must call directly to download the app along with supporting content such as user reviews, screenshots, and videos. Adwords, help you to analyze the data for mobile user acquisition and engagement.
If you are curious enough to know more about App Marketing, You can get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight of your app requirement and will help you market your app with appropriate app marketing strategies.

You can get in touch with our team to discuss further your mobile app concept to bring into reality. The discussion would help you to gain a better insight of your app requirement and will help you market your app with appropriate app marketing strategies.

You can reach us at: sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://techugo.com/blog/how-to-do-content-marketing-for-your-app/

HOW MUCH DOES IT COST TO CREATE E-LEARNING

E-learning or most commonly known as M-learning is the modern way of learning; it is performed through computers and online education. Lately, this technology has already been adopted by many educational institutions like schools and colleges, training institutions. We all love to gain knowledge, but the demanding schedule, traveling distance; despite the fact, we all want to gain the education in the most effective way possible. E-learning is not the latest trend, but the necessity of today’s time; people get the relevant study material and training as per their convenience. E-learning is a business activity and a huge industry.

Why need e-learning

Mobile learning or e-learning has vast benefits. The first benefit you receive is the instant access to the material; your staff can easily access training resources, whenever they need. It helps the employees to learn anywhere, anytime as per their convenience and they would not be solely dependent on offline study material. The technology used can be given to students like videos, more practical information with “augmented reality games” and “social learning”.

When an educational body wants to incur the e-learning method within their system the first question pops out, “How much does e-learning cost?”, it’s not at all an invalid question since we all have encountered many a times situations, where we are either over-charged for the services or don’t get the quality. To know beforehand the estimate of your e-learning cost would help you in many ways. The first-time app development costs are generally high and the ongoing costs are lower. The total costs include the software applications used to create the mobile app, the additional features added, content creation (which is an ongoing process) and the convenient user interface. The answers to cost questions cannot depend on one factor are usually broad and rough at the outset and become clearer once the final output is delivered. E-learning creates a value to the business, a start-up cost, and running costs. Even if you have a pre-defined set budget figure in your mind, yet you must know how much the eLearning costs. Here are a few questions you should ask yourself to make sure you know what you’re paying for and what you’re getting.

How to Develop The e-learning Development

When an educational body wants to incur the e-learning method within their system the first question pops out, “How much does e-learning cost?”, it’s not at all an invalid question since we all have encountered many a times situations, where we are either over-charged for the services or don’t get the quality. To know beforehand the estimate of your e-learning cost would help you in many ways. The first-time app development costs are generally high and the ongoing costs are lower. The total costs include the software applications used to create the mobile app, the additional features added, content creation (which is an ongoing process) and the convenient user interface. The answers to cost questions cannot depend on one factor are usually broad and rough at the outset and become clearer once the final output is delivered. E-learning creates a value to the business, a start-up cost, and running costs. Even if you have a pre-defined set budget figure in your mind, yet you must know how much the eLearning costs. Here are a few questions you should ask yourself to make sure you know what you’re paying for and what you’re getting.

• Content Creation

Content creation is the trickiest job since it does not approve the mediocre approach. If your e-Learning company handles the content part than it incurs the additional money to learning cost, since the e-Learning company would have to source, write and review the content. On the contrary, if you provide the content from your end, then you can save a lot of money, in the latter situation your e-learning company would take your raw content and create SCORM compliant eLearning.

• Attractive content

In today’s time, we don’t have enough time to read the theory with no interesting feature set in, such as graphics, narration and easy to relate language. Not every e-Learning developer comes packed with these required features, but you need to put extra efforts to find the one because such developers are hard to find and do not come at a low price. In order to make your e-learning an investment you need to concentrate a little more on the attraction of your content, so the dual task of delivering the learning objective and telling a compelling story, can be confined to your e-learning portal.

• A Global Approach

With the current technology, turning globalized, you would not restrict your platform in your region only; you would market your product as much as you can generate the favorable revenue for your business. You need to pick the developing company, who is well-versed with a professional translation agency, so your content can be translated into different languages. Whichever vendor you choose, you’ll need to make sure that they deal with a professional translation agency. Don’t let your developers rely on Google Translate, although it’s the most favorite tool for most of us, but when it comes to translating the detailed points, are failed to be translated. With this feature, your product would attract a huge number of customers around the world and since you would provide the content in their language, they can build the trust factor with you.

• Different Functions are needed

People find any product more interesting, when it comes exciting and engaging feature, a plain e-learning module would not grab much attention. to make your e-learning module you should include video, animations, and gamification features, and you need a team of eLearning developers with the requisite experience. To imply these features, it would require the services of various minds, who would be skilled in gamification, Instructional Designers, developers, graphic designers, videographers and proofreaders, video presenters, researchers and voice-over artists. Albeit, a simple e-learning module can also be successful, but to add some of the features would attract more customers for an engaging experience. The number and type of courses you will offer that includes video lessons, & texts, etc. You can decrease app development cost by giving preference only to the core features in the first version of the app.

• App Design

A most significant and vital point to decide the cost factor is App Design. A good design (UI & UX design) always motivates the learners to engage with the content and spend more time on the app. It would surely cost a little more, but it would be worth to spend this much amount.

• App Platform

In order to reach vast numbers of audience, create the e-learning platform not focusing on one major platform only, but try to cover as many as possible in the second version, it may cost but you don’t limit your product to the distinct users.

Tools for Developing Web Apps

• IUI
• jQT
• iWebkit:
• Adobe Captivate 7
• Claro
• Lectora Inspire

Tools for Developing Native Apps

• Articulate Storyline
• GoMo Learning
• Phonegap
• Rhodes by Motorola
• Titanium
• Upside2Go

The e-learning trend has changed globally and all the educational or training bodies offer the distance education since it’s not only convenient but also cost-effective as well.

You can get in touch with our team to discuss further your concept of e-learning development to bring into reality. The discussion would help you to gain a better insight of your e-learning development requirement.

You can reach us at: sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Source: http://techugo.com/blog/how-much-does-it-cost-to-create-e-learning/