Showing posts with label app marketing strategy. Show all posts
Showing posts with label app marketing strategy. Show all posts

Thursday, February 23, 2017

WHAT TO AVOID IN MOBILE APP MARKETING

When you are developing mobile apps you have a dream to make it big, your app marketing crash down your dreams. App marketing if not taken seriously can cause sales slump and would affect your expected overall return on your investment. This infographic would help you to entail the expected result from your mobile app, just follow them carefully.


Techugo team is full of top mobile app designers to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way.
“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.”
You can reach us at:
sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Monday, February 13, 2017

How To Promote Your App Through Social Media

Mobile app marketing
Mobile App Marketing Strategy


Social Media, the word somehow depicts the lack of privacy within and denser pressure of maintaining your identity, but the irony is, that it is used by every single individual either with genuine identity or fake, but all use it except a very few who still have not taken a dive into the pool of social troubles of social media. Just to curb my thought process to escape myself from turning this blog into a satire, I would like to share the most significant role of social media play in the app marketing today.

Why Do You Need Social Media For App Marketing

Mobile apps are an unavoidable part of our daily life schedule; we need them to keep a tab on our needs & requirement at every single second. The process of the mobile app is exciting and fast if picked a right mobile app development company for the mobile app solution developed for your product or services. Unless there is a correct marketing adoption for your mobile app, no matter how wonderful your mobile app is, but if it does not reach to your targeted audience through the medium they prefer to communicate, then it is a complete waste. You need to market your app through every possible resource available for marketing. Social Media is one of the most cost-effective sources of marketing available today and the best part about this method is that it is highly accessible across the planet Earth.

How Social Media Benefits Mobile App Marketing
  • Your Customers get a personalized touch
  • Global publicity
  • Increase brand awareness
  • More inbound traffic
  • Improve search engine rankings
  • Higher conversion rates
  • 24/7 Availability
  • Brand loyalty
  • Cost-effective
App Marketing Through Social Media

Some people have a doubt that Social media is restricted to Facebook only, but what they fail to comprehend that there is a broad horizon of the Social Media platform’s possibilities to market your mobile apps and get them acknowledge by the potential users across the globe. You can’t deny Social Media marketing is the blessing for the developers who are on a tighter budget and have not many other ways to get the mobile app promoted. As per the research conducted, Social Media marketing helps your mobile app reach a much wider, sharply targeted audience, who are keen to take what you offer through your mobile app. As every coin has its pros and cons then Social Media marketing can also go wrong if you miss to follow certain Do’s and Don’ts, let me take you on a voyage to explore it further.

Remain Active on Facebook

We all love Facebook, for various reasons, like to chat with our distant cousin/friend, to post daily pictures, to post quotes, to share our thought process, etc. etc. etc. the list is huge. Facebook is indeed an impeccable platform to market your mobile app, the only thing you need to understand is that your presence on the Facebook should be strong enough and you are highly active on it, once you start promoting your app on FB, you would get a heap of comments, chats, and queries. You must reply the chat or queries coming through FB instantly or within the hours of the gap. It should not be days long distance to check and reply the chats.

Videos Increase The Views

The charm a video creates, it can never be picked by another medium. It creates a much alive connection between you and your audience and makes them aware of your activities. You should focus on creating interesting videos of your mobile app; introduce the functionalities of your mobile app, its UI, and how it will benefit them. Do not simply upload the video, but provide the detailed but interesting content for your app in the detail section and ask your users to give comments and feedback. This strategy will work on your user’s psychology that you are willing to improve your app as per the views shared.

Hello Tweets

Every single hour you get news that some celeb twitted this or that, which became instant media hype. Apart from FB, Twitter is another social media channel, which grabs the attention of users across the world. For your app marketing, you can utilize the Twitter platform to share what’s new at your end related to app, celebrations and feedback, all related to your mobile app or company. Through this you will create a loyalty factor between you and your app users and they would feel connected with you. Don’t make a standard message to reply every query, rather reply everyone personally, because anything said on Twitter can build or destroy your customer base.

Content Should Be Engaging

I agree, your mobile app is like your baby and you can do anything to chart up on the scale, but it does not mean that you would speak unnecessarily about anything, if users don’t find your content on Social Media, interesting and crisp enough, then sorry, but no one is ready to read your autobiography there. Put efforts to make the content interesting, informative and a little funky, so all age groups can relate to your mobile app. Bring some innovation within your content and don’t use Grandma’s dictionary in the search of the heavy words, rather use the language your users can relate to.

No Negativity To Cross Your App Way

Social Media is a hub of free speech, where users troll down the celebrity for uttering a wrong spelling, so don’t expect you would be saved. No, am not scaring you, but making you aware of how to handle the rejection more carefully. It’s a human nature we all take negative comments somewhere deeper in our hearts than the positive comments. You would also find yourself in a situation, where people would post negative comments, sometimes due to a reason, sometimes just to flaunt their unnecessary knowledge of the domain. You don’t need to lose heart, set a strategy for yourself, whether there is a genuine negative feedback or unwanted, you have to make sure that you reply to both, do not delete them, the genuine negative feedback adds a touch of reality to your user base, you should inform the dissatisfied users, when the issue is resolved.
On the other hand, the malarkey of unwanted users should not be taken as an ego hassle, just reply them once in a diplomatic way and thanks them for their review, don’t exaggerate the chat into a discussion, else other users would get diverted to the superfluous chat.

Smartphones and mobile apps are going to stay here forever, yes you heard me right, mobile apps and Smartphone technology would evolve with the time and users would have mind-boggling exposure to the options of mobile apps, so you have to pull your socks up to market your mobile app maximum, so they would not be isolated in the crowd of mobile apps.

At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:
sales@techugo.com
Skype: aks141
Skype: ankit.techugo

Sunday, February 5, 2017

CUPID STRIKES THE TECHNOLOGY WITH MARKETING

marketing


If my product is worthy it does not need any promotion, if this thought ever crossed your brain mistakenly, then you need to install an auto-correct device within your thought process, since thinking something like this is equivalent to a punishable crime in the today’s time where even thinking to sustain without marketing is the undesirable dose of venom, to be gulped without a pause. So a mere thought of abstaining from marketing is a major sin to commit. The current tech-scenario deals with technology at a level, where denying its relevance is out of the question, many of us still live under the misconception of thinking marketing as one of the most expensive parts, but they are least aware of the tech invasion in the marketing field, which has calmed down the cost factor in the marketing strategy and has made it cost-efficient and highly accessible. Today I shall discuss the relation shared between the technology and app marketing.
What is App Marketing
Every business depends on the profit, and the profit is the last step of the app marketing cycle. App marketing is the place where your mobile app’s success lies; with a successful app marketing plan, you can achieve the heights of success in your business. The app marketing umbrella covers advertising, public relations, promotions, and sales. It is a medium through which your product or service gets acknowledged by your targeted customers. In the absence of successful app marketing plan, your sales will deplete and as a consequence, your business will never meet its destination. You might have thought that it sounds so much a part of Greek tragedy, but sadly it is like that only. App marketing is the one word for researching, promoting and selling your services/ products to your targeted customers. Technology has indeed eased down the pressure of reaching to your potential customers, without a hassle, with a major breakthrough in technology in every field; the world is shrunk to one axis, where one technology tool helps meeting the demand of customers. To understand it clearly, let’s take a dive into the interesting world of app marketing.
Benefits of App Marketing
  • Let you shout your presence
  • Compete With Global Competitors
  • Source of Income and Revenue
  • Brand recognition
Technology & Marketing Are Interwoven
To call technology the soul of app marketing, is not worthless, rather technology is no more an option but has turned into a mandatory aspect to understand who your customers are, what they want, what they believe in, their behaviors, and their likes and dislikes and finally give an output which will be relished by your entire user base. Technology has made a strong impact on the app marketing strategy, in many ways, let’s take a look:
  • Social Media Channels
You need to understand your users are humans, who need a source to get informed about your mobile app, if your mobile app is highly tasteful but lacks social media marketing, then it is nothing but a waste of energy and money for your mobile app. People are hooked to Smartphone and use social media channels addictively; promoting your mobile app through the technology of mobile phones over the social media will garner a more genuine set of users across the world. Also, with the integration of social media connectivity within your mobile app will help you to get users connected with each other and build a community enhancing the popularity of your mobile app.
  • Online PR
Online PR is an innovative technology piece helps you attain quick and effective marketing strategy for your mobile app. You can spread a good word about new products and/or services you’re introducing, important changes in your business plan, special milestones you’ve achieved, and substantial new client association, this range of information would help you reach target audiences.
  • Content Marketing
“Content is the king”, I think we all can relate to this statement very well. In the today’s era of technology, there are various options for an app to get acknowledged through the content marketing, it can be in the form of blogs, press release, guest post, articles and other written material based on your mobile app. The written content, with the help of technology, can be made available to your targeted users through technology. So the user base will outgrow to a larger base rather shrinking to one region or country only.
  • Website Ads
A website can also be an interesting platform for your app marketing, the web browsers run advertisements, which are based on text, and advertisers only pay when users click on them. This is a unique way for advertisement and promotion of your product or services.
In the nutshell, everybody spends more time on their mobiles, tablets, and laptops; the biggest advantage of technology is to connect the users with the brands while creating the real-time marketing campaigns that work across social media, display advertising, and e-commerce. If you are targeting global markets and hit the targeted audiences, the marketing embedded with technology is very much required to achieve high-quality results. App marketing when combined with technology, offers top of market value, to attain the immediate and apparent benefits from your mobile app efficiently. At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.
You can reach us at:
sales@techugo.com
Skype: aks141
Skype: ankit.techugo
Source: http://www.techugo.com/blog/cupid-strikes-technology-marketing/

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