Showing posts with label app development strategy. Show all posts
Showing posts with label app development strategy. Show all posts

Sunday, September 29, 2019

Why Enhancing Real-Life Experience With Mobile App Is Critical In 2019?


Owing to the arrival of several mobile app development technologies, the practice of infusing apps into the business vertex is rising exponentially. In fact, most of the mobile applications have become the centre of attraction in the world due to the ease and convenience they are offering to users.

Since every business owner is determined to increase the profit, they are creating applications that can extend their customer reach. In such episodes, the customers’ wellbeing has always been overlooked by the businesses, which should be the major concern for every business. Meanwhile, many users have seemed concerned about that and are increasingly looking over the time they spend over their favourite apps.

Recently, Apple has also taken a new initiative to make people aware of their spending hours over the phones with its iOS 12 update. Though, businesses need to look over this aspect more, as it is not just about increasing profit by making people app addicts but also improve their real-world experience through an application that serves to the purpose with real-life benefits.

The Contemporary Scenarios

While the world is moving toward a new future and adopting digital equipment, businesses are too obsessed to adopt these trends and accelerating growth. But! That’s not right way when users are being more aware and becoming demanding & picky. The integration of technologies like Internet of things, artificial intelligence and blockchain are making apps more advanced that is driving the customer engagement and making them dependent on the tech systems.

Since the innovation is booming, users are looking over every aspect that is afflicting their day to day life. Indeed, they are excited about the convenience they are receiving but possibly the faith can be unfortunate for some applications that would not be able to enhance the real-world experience to the users. As users have also begun gauging the aftermaths of using those applications.

So, the question arises about how to enhance the real-world experience for people. If you are also overwhelmed with an app development idea, you need to be very cautious before going to this direction. Here are some aspects that can help you.

Focus On The Enhancement Of Real-World Experience

Enhancing the real-world experience has always been proven as the best strategy for businesses. Recently, Dubai international terminal has been revamped by artificial intelligence systems that are recreating the overall passenger experience within the airport premises. While other systems are being tested that can reduce the waiting time in queues by proving data to passengers about the crowd at the major checkpoints. 

Besides, beacons are being tested to make store finding convenient on airports. In short, integrating ease into real-life experience can be the most powerful strategy.

Set the good intentions to help your application users and provide extraordinary ease. How you can do that? Here are some aspects that can help you.

“Go along with single mindset Assist, Accompany and Augment” Your app development strategy needs to be hovering around these three words and must result in the enhanced user experience.

Explore various roles that your application play to provide a more convenient real world-experience. The following examples can be applied at the many points of interaction.

Preparation:  Surely this word doesn’t indicate any fair interest. Though, looking deep down can provide you a great insight to provide the best user experience to your customers. When it comes about travel application, an app can let your users find the list of all the potential attractions as per their preference and later can help with a completely planned and arranged itinerary. Besides applications can also help users in filling the several forms and register for events, make payment prior or at the time. Such facility can reduce the hassle of finding a place and filling up the form

More interestingly, an app can verify the information from users and utilize that in filling various jobs and education activities to make things easier. Indeed, this kind of experience can enhance the real-life experience for people.  

Assistance on Location: Providing unique assistance and adding ease to real-life can make the most of the app profit. Think about providing assistance that can notify people about the places and services available near to them. Proving tips in certain matters specifically when asked, such feature can make human life simpler.

This can be achieved through numbers of technologies such as voice recognition and smart assistants that can provide all the information by just verbal interaction. Apps can serve an experience that can make human life easier. They can help people without distracting and interrupting.

Upon Reflection: In 40% instances, users want to recommend a particular service or path to their friends and family. A mobile app with a seamless UI/UX that can recall and track previous interaction can lead to a more exciting experience. From making meaningful recommendations to access to previous interactions can lead to enhanced and proper customer experience. The more positive experience and increased word of mouth are good marketing opportunities that can also be helpful. This will let people know what exactly is going around them, while information sharing would be more easier. 

Surely, from above it would be clear how you can enhance real-life experience and make things easier. It is not necessary to look over the specific app examples, you must consider more generic solution and decide accordingly what can make your application more fruitful to users without making their life a fuss.

Create something that can help them in the best possible manner in major aspects of their life. Set the enhanced real-life experience a major goal, this will drive your application development. However, you need to reach an app developer team that can understand your users’ need and create a solution accordingly. Partnering with an expert mobile app development company can take up the efforts in right direction and provide the right solution by improving the real-life experience.

You can reach us at:

sales@techugo.com 

Skype: aks141

Skype: ankit.techugo


Wednesday, December 14, 2016

BENEFITS OF MOBILE ANALYTICS IN APP DEVELOPMENT STRATEGY

Mobile App Development Strategy

Building a successful app does not only require the app strategy, but there is a more pertinent step to perform to achieve the goal of the successful mobile app, that step is Mobile Analytics. Mobile analytics are an integral part of every business basics; the app analytics help any business to measure and assess the mobile app marketingfield.
What is Mobile Analytics
When we start a business, we do complete research on its pros and cons, mobile analytics work on the same parameter, it collects the user behavior data and from those metrics determines which action to be taken to implicate the best possible strategy for user retention, engagement, and conversion. This mobile analytics help you to attain the deep insights of your app. You get the robust data platforms before developing a mobile app, it has a pool of questions to understand your user’s behavior, such as: How often your users just visit pages then quit?  In which section you get a maximum user visit? How your users remain engaged and who are the users? These all questions, coupled with the best practices help your mobile app to turn into a successful app.
Why to Use Mobile Analytics
  • Mobile app analytics act as a blessing in your app development process
  • It develops an efficient mobile marketing strategy
  • Help you to understand the app features in terms of user experiences
  • You learn more about your targeted audience
  • You can learn and evaluate user behavior
  • App analytics help drive ROI over every aspect of performance
  • Measure user-acquisition performance
  • Support direct, customized user messaging
Mobile App Analytics Increase App Downloads
As per the reports suggest, by the year 2020, of 2020, there will be 6.1 billion smartphone users in the world, which clearly states that app downloads would surge up and users would get ample choices to download the different mobile apps from the pool of varieties. To combat this situation, business owners need to integrate mobile app analytics to understand the demand of their targeted users, it will also help you to the following points:
  • You would focus only on right audience and features and it will save time and resources
  • The metrics would help you to know the user experience of mobile app
  • You would understand clearly that app download is futile if app is not used frequently
  • You would develop and update the marketing strategy to create a brand identification
Top 5 Mobile Analytics
App Retention 
The mobile app analytics metric helps to engage the targeted users and retain your targeted users. For every business owner, the most important factor is to track the number of users who opened the app for the first time and constantly compare that to the number that return to the app. This key metric lets you integrate the pertinent app strategy to attain the targeted user’s attention and retain them by implementing the engaging app features.
In-app Referrals
This mobile analytic strategy, encourage and track the referral codes, which leads to the app’s success. In-app referrals are such an important factor in the overall success of your app that you should also track them separately. This particular strategy spread the word of mouth publicity of your mobile app through the digital mode.
App Performance Analytics
Even if your app has got a wonderful design and user experience, but its performance is not praiseworthy, then the success rate of your mobile is destined to be doomed. These analytics help you to monitor every time your app would perform poorly, crash, give errors, and take slow load times. If not taken care, then the poor app performance would lead to user drop.
App Ratings and Review Analytics
When your users rate your app, it is the clearest indication of the how efficient you are to improve your app based on the user’s feedback and ratings. A review and rating play a significant role in making a purchase decision. The app reviews help in the overall success of your business. This feature would give the unbiased approach of your mobile app to your potential users.
Targeted User
This mobile analytic is the most crucial for your app success. Users are not of one particular type, the variety of users demand for an app, which can be used by all. The multiple user types require the different ways to engage them within the same app. You can segregate the users based on their age, salary bracket, industry, gender.
The implication of mobile analytics within your mobile app is a discipline to be followed, if you’re building a new app, or need more insights for an existing one, this guide would assist you with creating a successful app recipe with all the tried & tested ingredients. App analytics help you to enhance and optimize every single app marketing effort not to go wasted and help you to achieve your personal business goals.
At Techugo, we take pride in developing the mobile apps for the leading brands to startups and our mobile app development team has the expertise to create a unique variety of mobile app solution for your business needs, which would help you to showcase your idea, goal, and dream in the most informative and engaging way. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.
“You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.”
You can reach us at:
Skype: aks141
Skype: ankit.techugo
Source: http://www.techugo.com/blog/benefits-mobile-analytics-app-development-strategy/

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