Showing posts with label Top Mobile App Development Company in uae. Show all posts
Showing posts with label Top Mobile App Development Company in uae. Show all posts

Monday, June 26, 2017

Mobile App Marketing & Important Strategies That Lead to Success

Did you know that there were approximately 2.8 million applications in the Google Play store, whereas Apple’s App Store had 2.2 million apps as of March 2017? Today, your application is not alone, that is competing for users’ attention.
To get the desired attention from users and targeted audience, you need to develop a next-level of application that stands out from other apps. Moreover, you can’t release your application without any feedback from customers or any real app marketing strategy.
A successful mobile app marketing strategy can make a huge difference and can make your application successful if you do it in a right way. You can yield an immense number of benefits if you planned and executed marketing strategies efficiently.
Moreover, it is essential to comprehend that your main aim must be the end-users of your application. You are mainly dealing with people; therefore, you will need to study their mobile behavior and comprehend the same, before boarding on marketing strategies.
Here are the Important Mobile App Marketing Strategies
Know Your Customers’ Behavior
One of the essential steps is to give attention to your targeted audience so that you can find different ways to engage with them. You need to know them closely and identify their unique behavior patterns.
Every single user of your app is unique, and each user, who uses different mobile devices behave differently. For example, younger users can easily adopt latest technologies like Android and the iPhone, whereas business owners or professionals mainly prefer to purchase tablets, business phones, etc.
One of the easiest ways to know or analyze the behavior is to study your mobile website’s traffic. With the type of visitors, you will come to know the kind of device they are using, their requirements and more. In addition to this, you can also conduct surveys related to customers so that you can understand them better and deliver them their desired services.

Discover Your Niche
To differentiate your mobile application in this competitive world, you can do is introduce features of your app that no other app has or target a specific niche. However, these strategies are not equally limited.
Monetizing Your Application
It is also an essential mobile app marketing step to make your app successful. You can choose a monetization model for your application. However, the monetization models are mainly depending on the type of the app that you have developed.
Basically, there are three models to choose from:
·         In-app Advertising – If you are choosing in-app advertising, you need to make your app free and earn revenue through by ads only.
·         Paid Model – Users of the app need to pay to download and use the application.
·         Fermium Model – When it comes to fermium mode, you can provide a scaled down version of the app for free and charge for the full version of the app.
However, you can also customize different models and earn maximum profit from your developed application. Various options are obtainable to choose from.
Always Consider Your Main Aim in Mind
You need to keep in mind your main objective and it should be providing your targeted audience and customers with the maximum number of benefits that they have ever gotten from any other mobile application.
You should always remember that the customers are the real to the success of your app, so you need to see that whether your customers are satisfied with the services that you delivered. To do this, you have to interact with your audience on a daily basis.
Keep providing them with unique and attractive deals and offer them useful location-based information that would be helpful for them. Moreover, you can also help them to share that information with their circle on social media networks through mobile.
Furthermore, you can include a poll or a rating option in your app so that you can generate feedback from your users and improve your app if required. App marketing plays an important role and it helps you to connect directly with your end-users. You can take maximum benefit of it and try to deliver your audience the wonderful user experience from your application.

Enhance Your Marketing Strategy
Now, you need to move ahead and enhance your marketing strategy. It comprises a lengthy and long-lasting process of planning like developing a team, who can handle different aspects of the plan, collect and process user information, select the right mobile platforms for marketing your application and so on.
For your promotional efforts, you also need to decide upon the time-period. For this, you need to comprehend whether you want short-term or long-term promotion for your mobile service or product.
Further, you need to decide how to plan, maintain and execute the various stages of the app marketing process in any case if you wanted a long-term commitment. You can also decide to price your application that it fixes into a commercial venture. You also need to make a thorough plan for this app pricing aspect also.
Optimizing for the App Store
It is important to ensure that your application has the right keywords in its title and description that is a lot like the need to optimize your website for search engines. This way, more and more users can find you and about your app.
If you are thinking that it is minor, but it is the biggest thing because when your app doesn’t appear when users type relevant keywords in the search bar. So, this is the reason why various mobile application development companies are giving important on app store optimization and considered as an integral part of the development process.

So, these are the top mobile app marketing strategies that you can consider while marketing your application and make your app successful.
About : Techugo is a leading top mobile app development company in uae, Dubai  and US, helps startups, smalls business. excels in developing apps for your business so that you continue.

Wednesday, June 21, 2017

WHY MOBILE APPS FAIL

We are proud to announce that today our mobile app has completed 6 months, and thanks for your support… the two lines reflecting on my FB page from (xyz) company, made me wonder that did I ever notice this mobile app? Am I so ignorant? Or was it the mobile app which failed to make an influence on me? I took clear 30 min to overhaul my memory bank and ended up looking for the mobile app on respective store, I couldn’t believe there were only 5 reviews and 2.8 starring was given to it…why it happened? It is disheartening for a renowned brand to fail to make its presence felt and I as a user found no point to connect with the mobile app through any corner.

I wondered and finally decided to analyze the reason behind…and my answer came as the loose app development procedure followed during the app building. I know it is not an easy task to get an app acclaimed highly in the app stores, where every second moment a new mobile app is coming up and making the nature of competition to turn more GREY, it is true, that a mobile app cannot make a HIT entry just with its unique concept, and it takes more than the development and the concept to make an app a successful product. With this piece I intend to bring your attention to those major features which lead to app development failure…let’s proceed

Missing Audience Connection

To make money out of the mobile app, is the basic motive behind a mobile app development apart from various other benefits a mobile app offers to your business, but don’t make this motive shout aloud through your mobile app, this should always be a back-end mechanism hidden under the app functionalities and features, to lure your users further to download your mobile app. You need to understand a very basic concept that no mobile app concept can turn into a success unless it offers a connection with your audience. Your app should speak and address the need of your users louder and must give a reason to your user’s to solve their requirements through your mobile app. Many app developers remain glued to their wrong thought process that their app vision is something great and marvelous and users would embrace it with a tight hug. But Hey!! The bunch of ignorant people, just listen!!!To get a satisfactory mobile app, you need to understand what your users need? Why they need a mobile app? what are the problems they are facing in connecting with your services? Who are all your competitors? And is your mobile app really answering these all queries? Trust me get answers to these questions and let a unique mobile app to come your way.

Design Seems Difficult

Remember with a mobile app you aim to assist your clients with every possible help you can offer, and if the app interface is going to be tough, then nobody cares which brand and what purpose your mobile app serves, they would abandon the app before exploring it further. Ensure your app design should be smooth and easy enough, so your users can use it with an ease without any instructions to be followed. An app with a great design always helps the users to admire and download it, so integrate visually attractive design with a compelling user experience in your mobile app, since users have ample of options available for them and they would not waste their time on a poorly executed and bad design mobile app.

Lack of Marketing

Market your app and sell it on every corner and don’t restrict yourself by thinking, your app would do well, due to its design and concept, don’t be fooled down with your wrong thought process, it is highly misleading to feel that a mobile app can sustain on its own due to its unique concept and design, WAKE UP!!! It is alarming for you if you are not adapting the healthy marketing strategies for your mobile app because it will only drive your app to doom further. Try the best app marketing strategies for pre or post app launch and cover the wider spectrum of app marketing without a fail.

Turning Deaf Ears To Your Users

The voice of your users should always be heard in time, and you should pay extra attention to every word your users utter in the feedback section. If you avoid the words of your users, believe me, it will cost you a lot and you will have to pay with your app failure. Every app needs some up gradation and updates and at times there are some unpredictable bugs, which actually BUG your users to a large extent. Listen and work on their given feedback, this practice will only help you to create a successful path for your mobile app’s future. The moment you avoid their concerns, you lose the trust factor and you can’t expect to win back those users. A simple acknowledgment to your user’s feedback will help you gain a loyal customer base for your mobile app.

The successful mobile apps have a story behind, which includes the research and analysis of end user's requirement, which ultimately helps to attain a massive revenue growth. Your users are crucially important for your app health, and their experience while using your mobile app, defines the app success, follow the parameters mentioned above and work along with your user’s demands. A successful mobile app is a product of a top mobile app development company, which can turn the entire game of mobile app with its experience and exposure, so you need to pick a mobile app development company on the basis of exposure, experience and the existing client’s testimonials, which can help you craft a mobile app specifically designed and based on your user’s demands.

To find a mobile app development company which fulfills these requirements is possible with one distinguished name in the mobile app industry, and it is Techugo- a top mobile app development company in UAE. If you have got an app concept, and want your app to climb the ladders of success, then you should get in touch with Techugo team, since we have helped various brands and startups across the globe to receive their deserving recognition. Our team of top mobile app designers is here to help assist you with every step of your mobile app development strategy. We consult, brainstorm, manage the project, design, develop, test, launch, and market apps in the best possible way. You can get in touch with our team to discuss further your concept to bring into reality. The discussion would help you to gain a better insight of your app requirement.

You can reach us at:

sales@techugo.com
Skype: aks141

Skype: ankit.techugo

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